The website I have chosen for the report is Stratstone. I have drawn up a list of pro's and con's of the site based on my first impressions:
Pro's
There's a prominent 'used cars search', which grabs the user's attention straight away.
They advertise all of the services they offer efficiently.
They have a wide range of social media (Facebook, Twitter, YouTube, and their own blog.
They are active on social media, with regular posts on their Facebook and Twitter accounts.
The design is held consistently throughout the entire website.
They have their own iPhone/iPad application/
They have an optimised mobile website/
Con's
They don't have a list of 'sample' stock visible on the homepage.
The design of the boxes on the homepage are weak.
These boxes are also all different sizes, which detracts from the overall visual style.
Some of the graphics used in the slideshow on the homepage are poor.
The navigation menu seems to be disorganized.
You have to select a make and model to be able to search through their stock.
The results of the car search could offer more information to the user.
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